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Peffley Ford
A unique feature of this design is the expansion of the "showroom" from the interior to include defined and featured exterior "showroom" spaces, and a distinctly contemporary retailing attitude.


Peffley Ford is a third-generation family-owned auto dealership in north Dayton, Ohio. Ford Motor Company encourages its dealerships to maintain a fresh and contemporary look consistent with its corporate product mix. The Peffley Ford ownership engaged ALT Architecture to bring the dealership facility from its original 1960s era original style up to date with current Ford Motors Cyber Dealership Standards, and Corporate Blue Oval Standards.

The proposed design, once executed, will provide a dramatic updating to this venerable dealership. Construction is to begin in summer 2002. The selected general contractor is Bilbrey Construction of Dayton, Ohio. Corporate Interior design standards have been defined by Wicklund Interiors of Cincinnati, Ohio.

Scope:
Demolition, Programming, Master Planning, Design, Interior Design, Documentation, Bidding, Construction Administration, Marketing and Promotion.

Location:
Dayton, Ohio

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